What if clients knew just how good you are?

(And what if their first question was, 'Are you available?')

For business coaches who want the clients, recognition and demand to match their expertise. Whether you're building to a steady six figures or ready to step out onto a bigger stage.

Paul Melrose | Boxroom66

Clients

marketing in your voice and with your values

If you want clients to really see you, they need to hear you, and not one more canned copy pitch.

That's exactly what I'll build for you and with you. Your marketing, your choice. Always.

If you want clients to really see you, they need to hear you, and not one more canned copy pitch.

That's exactly what I'll build for you and with you. Your marketing, your choice. Always.

See all services

Done with you

Want to be your own copywriter? You do the writing and I'll provide the strategy + custom plan + feedback.

1 week + your writing time | $2500/€2200

done for you

Have your marketing strategy and copy written by a professional | Your site and LinkedIn copy + Lead Generation Strategy + more.

4-6 weeks | $5500/€5000

custom projects

For established practices and firms looking to level up | custom projects | premium-level service | $10,000/€10,000+

Visibility & Value Report

Is your marketing making you invisible? Or hiding your real value? Find out and walk away with the clear action plan to fix your leaks | $750

Ideas that make clients want to know who you are…

…and how they can work with you

The samples here are exactly what the client was delivered. Some are detailed mockups and some simple layouts with placeholder images.

Not all my work is this easy to display. Most of the value is in the research and strategy.

The second last image is an example of a lead generation strategy to engage high-value clients (physicians).

Not all my work is this easy to display. Most of the value is in the research and strategy.

The second last image is an example of a lead generation strategy to engage high-value clients (physicians).

Not all my work is this easy to display. Most of the value is in the research and strategy.

The second last image is an example of a lead generation strategy to engage high-value clients (physicians).

The last slide is a snapshot of a brand strategy project. This was to position two allied brands under a new identity for an upcoming expansion into a new market.

It's not a particularly interesting image, but it gives you an idea of the work that goes into effective marketing.

The last slide is a snapshot of a brand strategy project. This was to position two allied brands under a new identity for an upcoming expansion into a new market.

It's not a particularly interesting image, but it gives you an idea of the work that goes into effective marketing.

The last slide is a snapshot of a brand strategy project. This was to position two allied brands under a new identity for an upcoming expansion into a new market.

It's not a particularly interesting image, but it gives you an idea of the work that goes into effective marketing.

Your Project Choices

“Hand on heart, Paul’s who you want to work with if you’re a coach who wants to build a thriving business.”

I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.

It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.

What really grabbed me was his uncanny ability to get right to the heart of a problem, and come up with a brilliant solution that is actually workable, not some “consultant fantasy.” That's why I snapped up his retainer offer when it came up.

I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.

It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.

I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.

It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.

Amy Posner | Business Development Coach

How your project works

understand

Not a word is written or a plan sketched until I understand you, your business and those you serve.

But we'll go deeper.

Who are you positioning against? What messages saturate your market and what will feel fresh and dynamic?

What are the gaps your competition are missing that clients are looking for?

Strategy

Once we know what, we turn to how? And no black-box solutions or once-worked templates here.

Your strategy will be simple and easy to manage. And you'll approve it. It will be based on first principles and not trends, and it will be custom to you.

results

Whether you want to be your own copywriter with me riding shotgun or you want me holding pen, our focus is on setting up a simple and effective system that lands quality clients.

That means easy to measure so you can see how well it's working and continually improve.

“Working with Paul was like getting a blood transfusion for our organisation.”

He was able to quickly work out what we needed, before injecting the right words, ideas and stories, all in the right order, so that our copy is cohesive, snappy and we are telling the real story of our brand.

It galvanised us to have better conversations as business leaders and to understand where our value lies.”

I met Paul at the start of his copywriting career. Having mentored thousands of copywriters, I knew right out of the gate he had something special.

It wasn’t just his copy, which was damn good, it was his business savvy. Paul has a deep understanding of marketing strategy. He knows how real businesses run.

Laura McInerney |
CEO & Co-Founder of Teacher Tapp |
Education Columnist for The Guardian, UK

Contact

Like to see what we can achieve in a first project?

15-20 minutes. That's all it takes to see if there's potential to do some great work together.

No obligations or expectations.

Just an informal chat and you decide what happens next.

Book your call now

Contact